How to Do SEO for a New SaaS: A 90-Day Plan
Launching a SaaS product? A solid SEO strategy is essential for attracting early customers. This guide outlines a detailed 90-day SEO plan with weekly deliverables, designed specifically for early-stage SaaS founders. With actionable steps, you can establish your online presence and drive traffic efficiently.
By SuperFast Team · Published Apr 27, 2026
Week 1-2: Foundation Setup
Begin by conducting thorough keyword research. Utilize tools like Ahrefs or SEMrush to identify high-traffic keywords related to your SaaS niche. Focus on long-tail keywords, as they are less competitive and more targeted. Create a content calendar that outlines topics, target keywords, and publishing dates for the next 90 days. Establish your website structure using Next.js for optimal performance and SEO.
- Identify 10-15 target keywords
- Create a content calendar
- Set up Google Analytics and Search Console
Week 3-4: Content Creation
Start creating high-quality content around your target keywords. Aim for at least 2 blog posts per week. Use the HubSpot Blog Ideas Generator to spark ideas. Each post should be between 1,500-2,000 words, focusing on solving user problems. Ensure your content includes internal links to strengthen site structure and improve SEO. Tools like SurferSEO can help optimize your posts for on-page SEO best practices.
- Publish 4-8 blog posts
- Use SEO tools for optimization
- Incorporate internal linking strategy
Week 5-6: On-Page SEO Optimization
Review and optimize your website for on-page SEO elements. Ensure each page is optimized for its target keyword, including meta titles, descriptions, headers, and image alt texts. Use tools like Yoast SEO if you're on WordPress, or integrate similar practices within your Next.js app. Focus on improving site speed, as Google considers loading time crucial for rankings.
- Optimize all on-page SEO elements
- Check site speed with Google PageSpeed Insights
- Use structured data for better indexing
Week 7-8: Building Backlinks
Start a backlink acquisition campaign. Reach out to relevant blogs and websites for guest posting opportunities. Use tools like BuzzSumo to find influencers in your niche. Consider creating valuable resources, like infographics or case studies, which naturally attract backlinks. Aim for at least 5 high-quality backlinks within these weeks to improve domain authority.
- Secure 5 guest post placements
- Create shareable resources
- Monitor backlink progress with Ahrefs
Week 9-12: Analyze and Adjust
In the final stretch, analyze your SEO performance using Google Analytics and Search Console. Review which keywords are driving traffic and adjust your content strategy accordingly. Experiment with A/B testing on your landing pages to see what converts better. Continue to publish content weekly and leverage social media for additional reach.
- Analyze traffic and conversion data
- Adjust content strategy based on insights
- Implement A/B testing for landing pages
Key SEO Tools for SaaS Founders
- Ahrefs
- $99/month
- Comprehensive SEO tool for keyword research and backlink analysis.
- SEMrush
- $119.95/month
- All-in-one marketing toolkit with SEO features.
- SurferSEO
- $59/month
- On-page optimization tool to enhance content performance.
- Google Analytics
- Free
- Essential for tracking website traffic and user behavior.
- BuzzSumo
- $99/month
- Find content ideas and influencers for outreach.
Frequently asked questions
- How long does it take to see SEO results?
- Typically, it takes 3-6 months to see significant SEO results, depending on competition.
- What is the best keyword tool for SaaS?
- Ahrefs and SEMrush are both excellent for keyword research.
- Should I focus on local or global SEO?
- Focus on local SEO if your SaaS targets specific geographic markets.
- How often should I update my content?
- Aim to update content every 3-6 months to keep it relevant.
- Is SEO worth it for early-stage SaaS?
- Yes, a solid SEO strategy can drive organic traffic and reduce acquisition costs.